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Thursday, November 21, 2013

Porsche Design comes to BlackBerry 10

New P'9982 smartphone announced

BlackBerry is producing a new smartphone in conjunction with Porsche Design. It’s called the Porsche Design P’9982 Smartphone from BlackBerry and is based on the Z10 device. There’ll be two versions: one made from stainless steel with a leather back panel, the other a limited-edition model with a crocodile-skin panel. Both will run version 10.2 of the BlackBerry platform.

Juergen Gessler, CEO of the Porsche Design Group, said “Engineered Luxury meets Powered Performance – what has been true for the first Porsche Design smartphone is even truer for the all-touch P’9982. Once again the collaboration with BlackBerry has led to a device that implements our Iconic Style credo without compromises. With the P’9982 we extend our range of modern luxury smartphones and establish ourselves as a market leader in this segment.”

The standard P’9982 smartphone is launching at Harrods in Knightsbridge today although it’ll also be sold at Porsche Design stores and other selected retailers. Pricing is expected to be from £1450 SIM-free. The Crocodile edition will be exclusive to the Porsche Design shop at Harrods when it’s released next month.

It’s two years since Porsche Design and BlackBerry announced their previous collaboration, the luxury P’9981 smartphone running BlackBerry 7.

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Author: The Fonecast
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