Battery life is the biggest problem for mobile phone owners, according to a new report. The survey was carried out amongst 3,500 consumers in the UK, Germany, USA and the UAE for Bullitt Mobile, which produces rugged phones using the Cat brand.
37% of phone owners said battery life was their main problem, ahead of patchy reception (14%) and high data charges (12%). And a long-lasting battery was named as the most important feature in a new phone for 71% of respondents, followed by mobile internet access (57%) and a high spec camera (41%).
34% of respondents had bought accessories to protect their current phone from scratching, with 29% buying something to prevent damage from dropping or knocking.
Dave Floyd, co-CEO of Bullitt Mobile, said “Most mobile phones are simply not durable enough – and a lot of users are very unhappy about this. Today’s hectic and varied lifestyles mean that people are demanding a lot more from their mobile phone. Whether it’s a smart phone or a basic feature phone, owners expect their devices to be easy to use, built to last and with a good battery life. We carried out this research to gain a deeper understanding of what consumers want and have aimed to address those needs with our portfolio of Cat rugged mobile phones.”