Telefónica, the company behind O2 UK, has announced a new organisational structure and a new strategy.
The new structure is intended to be simpler and ‘completely focused on clients’. A new role of Chief Commercial Digital Officer has been created and the activities of Telefónica Digital, Telefónica Europe and Telefónica Latam are being moved into the main business.
Company president César Alierta has described the new strategy as being supported by four pillars in the short term:
- Growing revenue, by extending the commercial offering to new services in the digital world.
- Modernizing networks and systems, through accelerating the deployment of the most modern technologies: fibre and LTE and the deep transformation of systems.
- Increasing efficiency through simplification and cost-cutting as well as ongoing financial discipline, prioritizing investment in growth projects that generate added value.
- Strengthening our leadership in the digital ecosystem, by driving a new public positioning enabling the hypersector to re-establish balance in the value chain.
London-based Telefónica Digital was created in September 2011 to develop digital opportunities. It was run by Matthew Key, who will remain with Telefónica UK plc.