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Sunday, May 4, 2014

Over a third of mobile workers choose coffee shops for their WiFi rather than the drinks

A recent survey published by Samsung Electronics has found that 37% of UK workers choose coffee shops based on the availability of free WiFi rather the quality of the tea or coffee.

WiFi was at the top of the list when people chose a ‘mobile working’ venue - 60% of respondents said it was important - with the ability to print coming in second place. 24% of respondents said they’d like printers to be available.

A scanner was in third place, followed by a photocopier and then power outlets.

90% of mobile workers relied on WiFi in coffee shops, 15% relied on ‘public roaming’ WiFi services and just 9% used 4G.

The survey also revealed that 42% of mobile workers would like to see a dedicated working area in their mobile working environment, although only 8% of coffee shops did this.

Mark Ash, General Manager Print for Samsung UK, said “Through this research we wanted to get to the bottom of the technology issues of mobile working. The trend of working remotely in coffee shops has been steadily increasing for a while now, but our research found the availability of Wi-Fi is no longer enough to satisfy customers. Despite it being important, customers want a more complete working experience.”

Samsung has also announced a new range of printers, including a model that can be accessed via a mobile device using Near Field Communication or Google Cloud Print.

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Author: The Fonecast
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