News Articles

Tuesday, July 15, 2014

US-based mobile payment service Isis prepares to rebrand

Last year AT&T, T‑Mobile and Verizon rolled out a mobile payment service across the USA. The service, which is called Isis, was originally announced in 2010 and is currently available on a number of Android and iOS devices.

However, recent international news headlines have used the acronym ISIS to refer to a group of fighters in Syria and Iraq.

In a statement, Michael Abbott – CEO of the payment service – said “We have no interest in sharing a name with a group whose name has become synonymous with violence and our hearts go out to those who are suffering. As a company, we have made the decision to rebrand. We know this is the right decision – for our company, our partners and our customers.”

A further announcement is expected within the next few months.

Print
Author: The Fonecast
0 Comments
Rate this article:
No rating

Leave a comment

Name:
Email:
Comment:
CAPTCHA image
Enter the code shown above in the box below.
Add comment

Name:
Email:
Subject:
Message:
x

Follow thefonecast.com

Twitter @TheFonecast RSS podcast feed
Find us on Facebook Subscribe free via iTunes

Archive Calendar

«October 2016»
MonTueWedThuFriSatSun
262728293012
3456789
10111213141516
17181920212223
24252627282930
31123456

Archive

Terms Of Use | Privacy Statement