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Friday, March 6, 2009

Volvo chooses QR code, not Microsoft Tag, for ad campaign

Volvo is including mobile QR barcodes as part of its 'Ice White' campaign for the Volvo C70. The QR codes can be photographed by a compatible cameraphone and will automatically download additional information. Microsoft recently launched the Microsoft Tag as a rival to QR codes. [Source: BrandRepublic.com]

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