Businesses need to take inspiration from the mobile gambling industry. That was one of the messages from this morning's Definition of Mobile event, which was hosted by Steve Dobson in Leeds.
In an exclusive interview, Steve talks to James Rosewell about the event's aims and its achievements – from making business "futureproof" to warning against becoming too "Apple happy".
In this specal podcast, James Rosewell talks to Steve Dobson about today's "Definition of Mobile" event in Leeds. Steve explains how businesses should be making the most of mobile technology - and also warns about mistakes to avoid.
This week's podcast takes its usual look at the latest industry headlines, covering everything from tablet devices to network sharing. There's also a preview of Friday's "Definition of Mobile" event, which aims to show businesses how they can take advantage of mobile technology.