Millennial Media has used data from its mobile advertising platform, which processes billions of mobile ad requests every month, and compiled them in a new Mobile Mix study that focuses on the Europe, Middle East, and Africa device markets.
It reports that 81% of the European population has a mobile phone, with 42% owning smartphones. The overall figures for EMEA are 65% mobile penetration and 25% with a smartphone.
Podcast - 10th September 2014
James Rosewell and Mark Bridge return from their summer break with a podcast full of smartphones and smart watches.
As well as products from Samsung, Sony, Microsoft, Motorola, HTC and Kazam, there's talk of Opera's new browser deal, a potential change on the UK high street... and a mobile app that connects to a Bluetooth toothbrush for improved toothpaste coverage.