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Mobile coupon redemption rates expected to be 8 times better than paper coupons

A new report from Juniper Research expects the redemption rate of mobile coupons to average at over 8% by 2016. That’s an eight-fold increase over the best paper coupons campaigns.

It means there’ll be over 600 million regular mobile coupon users worldwide in four years’ time, with the total redemption value expected to exceed $43 billion (£27.5 billion) by 2016.

Author: The Fonecast
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Apple iPad reaches three billion app downloads

ABI Research estimates that Apple iPad users have downloaded a total of three billion applications since the tablet was launched in April 2010. This is almost a fifth of all downloads by Apple users - and has happened several months faster than the iPhone took to reach the same figure.

There are currently thought to be over 120,000 apps available specifically for the iPad.

Author: The Fonecast
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Yahoo appoints PayPal president Scott Thompson as CEO

Yahoo! Inc is appointing Scott Thompson as Chief Executive Officer with effect from Monday 9th January. Interim CEO Tim Morse will then resume his role as Chief Financial Officer.

The company removed Carol Bartz from the CEO role in October 2011.

Author: The Fonecast
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Radiation Research Trust told that mobile warnings are likely to cause unjustifiable distress

The UK Advertising Standards Authority has upheld complaints against a poster for the EM Radiation Research Trust.

The advertisement showed a mobile phone in the front pocket of a pair of jeans, with a warning message that said “Medical experts are warning men not to keep their mobile phones in their pockets as this can have a direct effect on their fertility”.

Author: The Fonecast
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China Telecom to launch UK MVNO with Everything Everywhere

Everything Everywhere says China Telecom (Europe) - the China Telecom subsidiary for the EMEA region - is going to launch an MVNO on its network in the next few months. It’s said to be the first time a Chinese telecom operator has launched its own virtual network outside China.

The deal will run via Transatel, Everything Everywhere’s mobile virtual network aggregator.

Author: The Fonecast
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