O2 More, the personalised mobile marketing service operated by O2 Media, now has six million customers.
It’s reached the figure just six months after passing the two million mark. The company also notes that 93% of people open its messages within five minutes of receiving them.
Google has acquired the Zagat Survey restaurant guide business. The company says Zagat will become a cornerstone of its ‘local’ offering, providing Google users with reviews, ratings and insights.
Zagat was founded by Tim and Nina Zagat more than 32 years ago, expanding to operate in more than 100 cities worldwide.
Mark Bridge writes:
At 12 noon today, Hans Eriksson of Bambuser will end his 24-hour non-stop mobile broadcasting challenge.
He’s been in London with an iPhone and a seemingly endless supply of batteries, enjoying off-beat destinations at the direction of his online audience.