New analysis of the UK’s communication habits has found that people can be categorised into five different groups of communicators, ranging from the ‘always on’ to the ‘detached’.
Earlier this year, Ofcom’s Communication Market Report revealed that the UK is now texting more that talking. Further analysis of the research, published today, looks at the methods and frequency of communication, as well people’s attitudes towards it.
Tradedoubler says it’s become the first affiliate network to introduce a ‘performance marketing’ business model to the app market. Advertisers are able to track the number of app downloads generated by a publisher as well as tracking in-app sales and leads generated by mobile apps.
Affiliates can then be rewarded by being paid per acquisition, per lead or per installation.
Company also announces new acquisition and new partnerships
Nokia has rebranded its mapping and location business as HERE, describing it as “the first location cloud to deliver the world’s best maps and location experiences across multiple screens and operating systems”.
One of the first HERE products for non-Nokia devices will be a free HTML5-based maps application for iOS, which is expected to be available in the next few weeks.
Vodafone has announced its half-year financial results for the six months until 30th September 2012.
Group revenue was down 7.4% year-on-year to £21.78 billion, although the company says this is equivalent to an ‘organic’ 0.2% increase when mergers, acquisitions and foreign exchange rates are taken into account.