This is a guest post from BusinessInsider.com written by Gregor Schauer, who has worked in tech in Silicon Valley since 2000. Gregor has also recently spent two years in equity research at JMP Securities and Jefferies, covering the internet sector and enterprise software.
Just over a year ago – podcast number 116 if you're counting – we mentioned Retrieva, a tracking and anti-theft dog collar that combined GPS, GSM and RFID technologies.
Today we hear that Retrieva is working with mobile phone sat-nav company ViewRanger to offer an even smarter service. The new features allow you to track your runaway dog on your mobile phone with on-screen maps. By showing the speed and direction of your missing dog, it can even help you to predict where your dog may be headed.