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Microsoft launches Mobile Advertising SDK to put ads in Windows Phone 7 applications

Microsoft's advertising business has launched two new products today: a Mobile Advertising software development kit (SDK) for Windows Phone 7 and Microsoft Advertising Exchange for Mobile, which it's describing as "the industry’s first real-time, bidded ad exchange in mobile".

Author: The Fonecast
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Motorola acquires location-based software company Aloqa

Motorola has acquired Aloqa, a company that develops location-based software. The myAloqa service uses a customer's location and contacts to tell them about places, events, bargains and other opportunities nearby. The company has recently passed one million downloads for its software application.

Author: The Fonecast
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Vodafone Mobile Clicks announces mobile internet start-up finalists

The finalists of the Vodafone Mobile Clicks 2010 competition have been announced today. Vodafone Mobile Clicks, which ends with a final at the PICNIC Festival in the Netherlands on 24th September, aims to find the best mobile internet startup. Last year's winner was augmented reality browser Layar.

Author: The Fonecast
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HTCSense.com offers remote access to new HTC smartphones

As well as announcing the HTC Desire HD and HTC Desire Z yesterday, the Taiwan-based mobile manufacturer also revealed a set of online services called HTCSense.com. The name is shared with the 'HTC Sense' smartphone user interface.

Author: The Fonecast
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