John Barratt, product lead for 2ergo, predicts what lies ahead within the mobile marketing arena for retailers in 2012:
1. Mobile search marketing spend to increase significantly in 2012.
According to a new PayPal report called ‘Money: The Digital Tipping Point’, 2016 will be the year when UK shoppers start using their mobile phones in earnest to pay for things on the high street with digital money rather than cash, cheques or cards.
UK mobile retail sales in five years’ time are expected to reach £2.5 billion with over 14 million adults regularly shopping via their mobiles.
We’ve previously reported on Square in the USA and iZettle in Sweden. Now we hear that a similar mobile payment service will appear in the UK within a few weeks.
Payment processing company CreditCall is preparing to launch a mobile payment app that’ll let businesses accept credit and debit card payments on a BlackBerry or Android mobile phone. The service, called CardEase Mobile, is due to launch on 1st December 2011 in partnership with CreditCall’s banking partner.