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ExclusiveWholesale Applications Community is being integrated into the GSMA

The major programmes and initiatives driven by the Wholesale Applications Community are being integrated into the GSMA following an agreement between both organisations.

Apigee, a US-based business that helps organisations deliver and manage APIs and the apps built on them, has acquired the technology assets of WAC.

ExclusiveSage Pay and MoBank partnership makes mobile commerce easier

Independent payment service provider Sage Pay Europe has announced a partnership with mCommerce provider The MoBank Group that’ll let Sage Pay’s merchants offer mobile payments.

The new service will use MoPowered, Mobank’s secure Software-as-a-Service mCommerce solution.

New Microsoft Office will offer cloud storage across PC, tablet and mobile

ExclusiveNew Microsoft Office will offer cloud storage across PC, tablet and mobile

Microsoft has revealed a customer preview of its new Microsoft Office productivity suite, which features familiar programs including Word, Excel, PowerPoint and OneNote. It is designed to work with touch, stylus, mouse or keyboard controls and offers more social and cloud-based connectivity than previous versions.

A separate version of the software called Office Home and Student 2013 RT will be built into ARM-based Windows 8 devices, including the forthcoming Microsoft Surface tablet.

Marissa Mayer moves from Google to become Yahoo! CEO

ExclusiveMarissa Mayer moves from Google to become Yahoo! CEO

Yahoo! has appointed Marissa Mayer as its President and Chief Executive Officer with effect from tomorrow. The company says the move signals a renewed focus on product innovation to drive its user experience and advertising revenue.

Ms Mayer had been at Google for 13 years, most recently as Vice President of Local, Maps, and Location Services.

MMA sets up $1 million research to measure the impact of mobile marketing

ExclusiveMMA sets up $1 million research to measure the impact of mobile marketing

The Mobile Marketing Association has arranged over $1 million in funding to launch new global research into the impact of mobile marketing.

The project, which is believed to be the first global research project of its kind, will test real marketing campaigns to determine the economic value of investing in mobile channels compared to traditional marketing channels. It’s been named SMoX.me: Smart Mobile Cross Marketing Effectiveness.

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