ExclusiveMotorola rapped for DEXT 'social skills' TV ad News Mark - April 7, 2010 The UK's Advertising Standards Authority has upheld a complaint about a TV ad for the Motorola DEXT. The advertisement for the DEXT (known as the CLIQ in the USA) described it as "the first phone with social skills", emphasising the way it offered easy access to messaging and social networking services. However, INQ challenged the claim, pointing to its own phones that had been released before the DEXT.
ExclusiveApple follows Google into the mobile advertising business News Mark - January 6, 2010 Last year Google bought AdMob for $750 million. This year Apple has bought Quattro Wireless, with a figure of $270 million being discussed by commentators (although no official confirmation).
ExclusivePodcast - 2nd December 2009 Podcasts Mark - December 1, 2009 Iain Graham, James Rosewell and Mark Bridge discuss the week's mobile industry headlines, from Samsung's touchscreen success to the future of Nokia's manufacturing business. There's also an interview with Guy Phillipson of the IAB about mobile advertising, consumer concerns and online mobile services.
ExclusiveBlyk man moves to O2 News Mark - February 15, 2009 Shaun Gregory, who’s recently left his role as CEO of UK MVNO Blyk, has been appointed to run O2’s new media business. He’ll be responsible for O2’s overall media strategy and for the network’s mobile advertising activity.
ExclusivePodcast - 2nd April 2008 Podcasts Mark - March 31, 2008 The Fonecast team reviews the Sony Ericsson W760 and discusses the future of mobile advertising. This week's news includes mobiles on the plane, 3G iPhone, Chatterbox and 3 making money.