This year’s Orange Exposure report, an independent study by TNS on behalf of Orange, has revealed a wide range of information about mobile media habits across the UK, France, Spain and Poland. Although this is the fourth annual report, it’s the first time tablet data has been included.
According to the research, smartphones are generally used to ‘kill time’ when access to other screens isn’t available, while tablets are used to ‘save time’ when using other screens would be less efficient.