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ExclusiveHalloween giffgaff ad was too scary, says ASA

A Hallowe’en-themed video ad by UK virtual mobile network giffgaff was likely to offend or distress viewers, according to the Advertising Standards Authority.

It upheld a number of complaints about the ‘Different Takes Guts’ advertisement on YouTube.

ExclusiveWeve launches beta version of its mobile display advertising service

Weve - the mobile marketing and mobile wallet business launched in 2011 as a joint venture by EE, O2 and Vodafone - has launched a beta version of its mobile display advertising service.

The company says this means it’s just one of a few organisations that can use verified first-party data to deliver targeted mobile display advertising.

ExclusiveLast week at The Fonecast: 27th January 2014

Mark Bridge writes:

Great news for mobile phone users. Ofcom’s new rules preventing unexpected mid-contract price rises came into force last week, which means UK consumers can no longer be surprised by their subscription charge increasing while they’re still locked into a minimum-term deal.

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