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ExclusiveMobile marketers need privacy guidelines, says Mobile Marketing Association

The Mobile Marketing Association has launched an initiative to develop a “comprehensive set of mobile privacy guidelines” that’ll be available alongside the trade organisation’s Global Code of Conduct. It says there’s a growing need for marketers and consumers to have a transparent, accepted understanding as to how information is collected and used for mobile marketing.

ExclusiveThe teardown: engineering or entertainment?

Mark Bridge writes:

A few months ago I wrote about the so-called geek porn of unboxing. However, I’ve recently been reminded there is another similar type of geek porn. It’s darker than unboxing. More destructive. It’s the teardown.

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