A report on MobileEurope.co.uk says mass market NFC-based mobile payments are expected to hit London in time for the 2012 Olympics. Pablo Montesano, Telefonica’s Director of Mobile Financial Services, is quoted as saying "I expect there to be a lot of activity in this space in London before the Olympics, with a significant push from several players. The reality is no-one knows when this will take off, but we are moving closer than ever to the tipping point."