Orange has launched a new service to help companies make the best use of mobile media in marketing campaigns. The Orange Mobile Targeting Monitor, which uses independent 'Mobile Exposure' research from TNS, is available in the UK, France, Spain and Poland. Conducting simultaneous research across all four markets has enabled Orange to offer direct comparisons for multi-market campaigns.
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Orange is exhibiting current and future motoring-related mobile phone technology at the 2010 Paris Motor Show from tomorrow. It's displaying the Speed’R concept car, which has been designed in partnership with the ESPERA Sbarro School of Design.
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Marketing intelligence company comScore says 2.7 million people in the UK now watch video on mobile devices, up 75% from July last year. Overall, in all five European countries measured - the UK, France, Germany, Spain and Italy – the total number of people watching video on mobile devices has increased by 66% in the past year to 12.1 million consumers.
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The latest Mobile Consumer Briefing report from the Mobile Marketing Association and Lightspeed Research shows that 36% of UK mobile consumers expect to access websites once a week or more using their mobile phone over the next year.
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Orange and Nokia have announced an integrated Ovi service that'll combine apps from the Orange Application Shop with content from Nokia's Ovi Store.
Nokia’s Ovi Store with Orange will be accessible by Orange customers in the UK and France in 2011.
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