Marketing intelligence company comScore says 2.7 million people in the UK now watch video on mobile devices, up 75% from July last year. Overall, in all five European countries measured - the UK, France, Germany, Spain and Italy – the total number of people watching video on mobile devices has increased by 66% in the past year to 12.1 million consumers.
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The latest Mobile Consumer Briefing report from the Mobile Marketing Association and Lightspeed Research shows that 36% of UK mobile consumers expect to access websites once a week or more using their mobile phone over the next year.
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Telefónica Europe, which bought mobile VoIP company JAJAH in December, has started rolling-out JAJAH-powered IP-based phone services across its O2 businesses in Europe.
The first is international calling service O2 Global Friends, which lets customers in Germany make international calls by dialling a dedicated local number. The call is then routed over the internet without the need for any software downloads or new hardware.
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