News Articles

Tablet shipments this year expected to rise 38%

Figures from ABI Research predict tablet sales this year will increase 38% year-on-year to approximately 150 million tablets worldwide, with the total retail value of shipments up 28% to an estimated $64 billion (£42 billion).

Around 60% of tablet shipments in 2012 were Apple iPads using the iOS operating system software while 37% ran Android or derivative platforms.

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Tablets, Smartphones spell trouble for PCs

VOA News writes:

New market research has many technology experts thinking the era of the personal computer (PC) is coming to an end as consumers worldwide begin to embrace tablet computers and smartphones.

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UK mobile advertising spend is now almost 10% of all internet ad spending

Figures from the Internet Advertising Bureau UK digital ad spend report show that spending on mobile advertising in the UK exceeded half a billion pounds last year. Mobile advertising grew by 148% to £526 million in 2012 from £203.2 million in 2011.

As a result, mobile now accounts for 9.7% of all digital advertising spending.

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Mobile location-based advertising expected to be worth £5.6 billion in 2017

Berg Insight has forecast that the real-time mobile location-based advertising and marketing market will grow from a worldwide value of €526 million last year to €6.5 billion (£5.6 billion) in 2017, which is a compound annual growth rate of 65%.

This will be 32.8% of all mobile advertising and marketing, giving location-based advertising and marketing around 5% of the digital advertising market.

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New O2 tariff separates subsidised handsets from fixed-term contracts

O2 UK has created a new tariff that separates the subsidised cost of a mobile phone from a minimum-term airtime contract.

Launching on 16th April, O2 Refresh has a 24-month airtime plan and a separate finance agreement for a ‘phone plan’. Customers who want a new handset before the end of their minimum contract term can pay for the remainder of their Phone Plan and start a new Airtime Plan with no termination fee.

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