UK virtual mobile network giffgaff’s attempts to target its humorous horror-themed video ads have fallen foul of the Advertising Standards Authority.
The ASA received a complaint about a giffgaff advertisement on YouTube, which began with a screaming woman being pursued by a man who appeared to be holding a chainsaw.
Last June, UK communications regulator Ofcom published a consultation document that contained its plans for ‘mobile termination rates’.
These are the wholesale charges paid by network operators when they connect calls to rival mobile networks, which then have an impact on call charges for consumers.
UK telecoms group BT and mobile network operator EE have agreed a takeover deal.
It comes less than two months after the companies entered into exclusive negotiations with each other.
Reseller deals are in place with EE, O2 and Vodafone
The Dixons Carphone Group, formed last summer when Dixons Retail and Carphone Warehouse merged, says it’ll launch a virtual mobile network this spring in partnership with Three UK.
The MVNO deal promises “innovative and highly personalised connectivity options”, according to the company.
Ofcom has changed the licences of the UK’s ‘big four’ mobile network operators to improve mobile coverage.
EE, O2, Three and Vodafone have all agreed to accept this change.