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O2 trials location-based SMS marketing in the UK

The O2 More opt-in marketing service is introducing location-based mobile marketing to the UK. The trial scheme will allow brands to target their promotions at consumers who are within a specific area.

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Everything Everywhere to trial Orange & T-Mobile co-branded shops

Everything Everywhere, the company that manages the Orange and T-Mobile UK networks, will turn six of its mobile phone stores into dual-branded shops before Christmas. Three T-Mobile shops will have Orange branding added, with three Orange shops being rebranded to include the T-Mobile name. Both brands will be given equal prominence on the external signage.

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Bluetooth-controlled Mini Cooper arrives in time for Christmas

Could this be the must-have gift for mobile phone users this Christmas?

Wireless technology company BeeWi has launched a Mini Cooper 'radio controlled' car that works using Bluetooth via an Android or Symbian smartphone. The Mini Cooper can be controlled from the phone's touchscreen or by tilting and moving a handset that has a built-in accelerometer.

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Doro 'only on Orange' TV ad complaint upheld by ASA

Complaints about a TV ad for Doro mobile phones have been upheld by the UK's Advertising Standards Authority. The advertisement showed a demonstration of a Doro handset and described the benefits of Doro big-button phones, ending "Doro mobile phones, brilliantly simple. Only available from Orange, from your local store or online. Find out more at doro.co.uk/easy."

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Tesco Mobile adds almost 300,000 UK customers in six months

Tesco plc has published its half-yearly results, which include details of its Tesco Mobile virtual mobile network in the UK.

The company notes that the number of 'pay monthly' mobile customers has grown at around 25,000 per month to reach a total of over 160,000 subscribers.

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