A report today from comScore reveals that iPhone owners consume more mobile media than people with other handsets. (Admittedly some might argue it's not much of a revelation because the iPhone has been designed for this purpose).

The Apple iPhone has just 4% market share in the UK, France, Germany, Spain and Italy, although iPhone users represent 12% of all mobile media users. comScore's report says 94% of iPhone owners use mobile media, 87% use applications and 85% browse the mobile internet. The average for all smartphones is 65% mobile media, 53% web browsing and 53% app usage.

Customer experience company Satmetrix has released its 2010 European Net Promoter Industry Benchmarks for the banking, car insurance, ISP, mobile phone carrier, mobile phone handset, computer hardware and television/DVD industries across the UK, France and Germany.

In the UK, O2 was the leading mobile phone network with a 'Net Promoter Score' that was 21 percentage points above average.

The Apple iPhone won best customer experience on a mobile phone handset with a score that was 80 points ahead of last place and 49 points ahead of the industry average.

Apple's new terms of service for application developers (released this week) appear to prohibit iPhone developers from sharing advertising data with AdMob and its new owner Google.

Although an "independent advertising service provider whose primary business is serving mobile ads" is permitted access to user data, others – such as "an advertising service provider owned by or affiliated with a developer or distributor of mobile devices, mobile operating systems or development environments other than Apple" – would not be allowed.