HTC has announced a new marketing campaign that it’s calling ‘Change’. As part of what it’s describing as “its most powerful marketing campaign to date”, the manufacturer has signed actor Robert Downey Jr on a two-year deal.

The first new HTC ad will be shown on YouTube later this week.

Mark Bridge writes:

Don't sell the steak – sell the sizzle!  That's the mantra of many salespeople. It's all about emphasising the benefits of a product rather than its features. You don't tell people about the 13 megapixel camera when they ask about the new LG smartphone, you tell them it'll capture the first steps of their precious young nephew in pin-sharp accuracy. Or something like that.

The Motorola Moto X smartphone opens this week's show, despite not having a European release... but there's plenty of other UK news.

We talk about O2's plans to launch 4G mobile services later this month, we look at the ASA's ruling against EE, we contemplate the government's plans to eliminate some mobile 'black spots', we wonder when Android's market share will start to shrink - and we discuss many other mobile telecom stories as well.

The Advertising Standards Agency has told EE to stop using some of its online advertising messages following a complaint from BT.

A number of statements on the EE website referred to ‘superfast mobile broadband’, including ‘Superfast mobile 4GEE only on EE’ and ‘our 4G network which gives you superfast, reliable internet wherever you are’.

There's big news from big names this week as Nokia announces a new smartphone, Microsoft announces a new structure and Research In Motion announces a new name.

We also talk about O2 UK's backhaul deal, Apple's eBook court case, a complaint about advertising and plenty more as well.