Browser company Skyfire has launched the first mobile browser for the Apple iPhone that offers access to videos designed for the Adobe Flash Player. It converts the videos into the H.264 video codec, which – unlike Adobe Flash – is supported by the iPhone and iPod touch.
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Opera, best known for its mobile and desktop web browsers, has launched its own advertising service. The Open Mobile Ad Exchange enables businesses to place ads on the Opera Mini mobile browser, giving them access to an audience of 66.5 million feature phone and smartphone users. Site owners who sign up for the Open Mobile Ad Exchange simply embed JavaScript in their webpages. Today's news follows Opera's acquisition of California-based mobile advertising service AdMarvel earlier this year.
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Orange has launched a new service to help companies make the best use of mobile media in marketing campaigns. The Orange Mobile Targeting Monitor, which uses independent 'Mobile Exposure' research from TNS, is available in the UK, France, Spain and Poland. Conducting simultaneous research across all four markets has enabled Orange to offer direct comparisons for multi-market campaigns.
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Research company comScore says the majority of people accessing mobile content through browsers and applications are now using smartphones. Its US-based research found that 55% of people using a mobile browser and 60% of those downloading a software application were doing so on a smartphone. Those figures were up year-on-year from 41% and 44% respectively.
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The Twenty-First Century Communications and Video Accessibility Act has passed both chambers of Congress in the USA and is expected to be signed by President Obama. In general terms, the new law would requires telecommunications equipment to be usable by individuals with disabilities unless it's too difficult or too expensive to arrange this.
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