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One in five adults now using mobile commerce in the USA

The Mobile Marketing Association and Luth Research have published research that shows about a fifth of US adult mobile phone owners have used their handsets for shopping (mobile commerce or 'm-commerce') in the last month.

It's defining mobile commerce as "the one- or two-way exchange of value facilitated by a mobile consumer electronic device, which is enabled by wireless technologies and communication networks."

The new survey found that 17% of respondents used their mobile phone to purchase applications, ringtones and other digital content. 6% used their phone to receive coupons or discounts and 6% used their mobile phone to purchase physical goods or non-mobile content/services.

Author: The Fonecast
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Worldwide mobile sales up 17%... and smartphone sales up 49%

Gartner's latest report into worldwide mobile phone sales says end-users bought 314.7 million devices in the first quarter of 2010, 17% up on the same period in 2009. Smartphone sales rose 48.7% to 54.3 million units.

Hong Kong-based manufacturer G-Five made its debut in the top 10, while an increase in OEM 'white box' manufacturing has seen the 'others' category increase.

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Android smartphone owners want money-saving apps

A recent survey by LG – published as part of the launch campaign for the LG Optimus - says people using the Android operating system are particularly keen on applications that save them money. 25% of people surveyed said they most wanted a money-saving app (e.g. one that offers discount codes), followed by apps that saved time (9%) and apps to help them stay fit (9%). In fourth place were 'apps that help you shop for dinner' (8%) followed by apps for gaming (6%).

Author: The Fonecast
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US wireless market generates $12.5 billion from data in Q1 2010

Chetan Sharma Consulting has published its Q1 2010 update on the US wireless data market. It says mobile data service revenue was up 5% on the previous quarter and 22% year-on-year, exceeding exceed $12.5 billion (around £8.6 billion) and on track to hit $54 billion for the year.

In addition, it notes that Verizon Wireless has overtaken NTT DoCoMo to become the world's biggest mobile data operator by data revenues.

Author: The Fonecast
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Revenue from mobile gaming will rise 19% this year

New research from Gartner says world revenue from mobile gaming is expected to exceed $5.6 billion this year. That's a 19% increase from last year's total of $4.7 billion. Growth is expected to continue for the next few years; in 2014 the market is projected to have reached $11.4 billion.

Gartner estimates 70% – 80% of all mobile consumer applications downloaded are mobile games, although 60% to 70% of these downloaded games are free.

Author: The Fonecast
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