Podcast - 30th January 2015
We're back with a month of mobile industry news, including takeover talks and takeover rumours. O2 and Three are said to be discussing a merger... but is there any truth in the suggestions that BlackBerry could be up for grabs?
We also discuss Apple's record-breaking quarterly figures, the highlights of CES and the launch of Microsoft Windows 10, as well as saying farewell to the current version of Google Glass.
Article rating: No rating
Vodafone has announced details of its new ‘own brand’ engagement strategy that’ll be launched across all its companies next year. This follows the company’s decision to end its Formula 1 sponsorship with McLaren.
Its ‘Vodafone Firsts’ marketing strategy will be focussed on special experiences, from individuals achieving something for the first time to international events.
Article rating: No rating
Developers will invest $670 million (£446 million) in Augmented Reality applications this year, according to a new forecast from ABI Research.
The increase will be seen as AR is used more in mobile devices, particularly when it comes to retail and marketing.
Article rating: No rating
Augmented Reality business Metaio has announced a deal with semiconductor company ST-Ericsson to incorporate Metaio’s AR technology into its hardware platform. They’re planning to create an application processor that can accelerate augmented reality performance for mobile devices.
Article rating: No rating
The number of smart wearable devices sold worldwide will more than quadruple in the next five years, according to a recent report from Juniper Research.
It’s forecast that sales figures for consumer and business versions of smart glasses and mobile health/fitness devices will rise from almost 15 million devices this year to nearly 70 million by 2017.
Article rating: No rating