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Nokia's anti-counterfeit partnership starts work

Nokia, business software provider SAP and security-focussed technology company Giesecke & Devrient have confirmed that their joint venture, Original1 GmbH, began operations on 1st February. Original1 was announced in October last year and aims to deliver product authentication and anti-counterfeiting services worldwide. It's being run by Claudia Alsdorf, former vice president of SAP Research.

Original1 will protect products and product packaging by tagging them with intelligent, tamper-proof codes ('smart barcodes'). Original1's services will rely on SAP technology and will use Nokia's mobile software to allow businesses to follow a branded product's entire lifecycle from factory to end user. G&D will contribute security solutions for the entire value chain, including user authentication and data encryption.

Author: The Fonecast
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Mobile Marketing Association restructures

The Mobile Marketing Association is restructuring and turning its four operating regions - Asia Pacific; Europe, Middle East & Africa; Latin America; North America - into business units. As part of this move, the roles and responsibilities of regional managing directors will be expanded.

Federico Pisani Massamormile, the MMA's interim CEO, said "The restructuring enables us to address the growing popularity of mobile marketing and our increasing membership all over the world, while enabling a measure of ‘geographic specificity’ to how the organization operates. Each of the managing directors will assume financial management for their respective regions, enabling greater flexibility to achieve their business goals."

Author: The Fonecast
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