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Mobile advertising is increasingly about location, says report

A new report from Pyramid Research says location-based advertising is becoming increasingly popular.

In 2008, the location-based advertising market was worth just $86 million worldwide, representing 10% of all mobile advertising. Last year, it had increased to $588 million - 18.5% of all mobile advertising - and by 2015 it's expected to reach $6.2 billion (£3.8 billion).

Author: The Fonecast
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Nokia gets new Location and Commerce business

Nokia has appointed Michael Halbherr, who's recently been running the product unit in Nokia's Services business, to the post of executive vice president. As well as being a member of the Nokia Leadership Team he'll now lead a new Nokia Location & Commerce business.

The Location & Commerce business will create new 'social location' products and services while continuing to serve customers of Nokia's NAVTEQ subsidiary.

Author: The Fonecast
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Accenture agreement with Nokia guarantees Symbian support to 2016

Last month Nokia CEO Stephen Elop said that software support for Symbian phones would continue until 2016 at the earliest. It's now become clear why he was able to give that date with such confidence.

Nokia and Accenture have published details of their agreement for the outsourcing of Symbian software development and support activities, which was first announced at the end of April.

Author: The Fonecast
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More mobile payments, problems at RIM and a MeeGo smartphone from Nokia

In The Fonecast this week we talk about mobile payment plans from the 'big three' network operators, a new bill-paying app from Pizza Express, spectrum trading, Nokia's new MeeGo smartphone, RIM's problems and a lot more.

Download this week's show from iTunes - or listen to the podcast by using the audio player on our website.

Author: The Fonecast
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NFC... but not as you know it

Mark Bridge writes:

There's more to NFC than mobile payments... and there's more to mobile payments than NFC.

The latest audio accessories from Nokia use 'contactless' NFC technology to speed up Bluetooth connections. Simply touch a compatible Nokia phone against the Play 360° loudspeaker and your music will play through the speaker. There's no need to bother with conventional Bluetooth pairing.

Author: The Fonecast
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