Google and AOL have announced a five-year renewal and expansion of a partnership that dates back to May 2002. At the heart of the agreement is Google's provision of search services to AOL's content network and properties, in exchange for a revenue-sharing arrangement.
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The Mobile Marketing Association is repositioning itself to reflect changes within mobile marketing. The global trade organisation, which counts over 700 companies as members, had originally been describing itself as "established to lead the growth of mobile marketing" but acknowledges that mobile marketing has evolved.
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Microsoft says its Windows Phone 7 operating system has now passed the 'release to manufacturing' (RTM) milestone. This means that Microsoft has effectively stopped working on the new mobile OS prior to its pre-Christmas launch.
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It seems we've not escaped the 'silly season' for news yet. A survey of 3,000 people by UK gadget insurer Protectyourbubble.com has named electric candles as the most useless gadget of all time. Electric nail files took second place, followed by laser-guided scissors, bread makers and egg slicers.
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Mark Bridge writes:
Santa’s bringing tablets this Christmas – and I’m not talking about the plink-plink-fizz of Alka Seltzer. These are tablet computers… and they’re going to be everywhere.
It all started with the Apple iPad; a device so widely anticipated, the TV advertisements didn’t even need to say what it did.
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