The GSMA – an inernational organisation that represents the mobile industry – launched the GSMA mWomen programme yesterday. It's designed to bring the socio-economic benefits of mobile technology to women in developing markets. The scheme is a partnership between the global mobile industry and the international development community that aims to bring the 'power of mobile' to more than 150 million women within three years.
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Mark Bridge writes:
Never mind customer loyalty, if you don't have an Apple iPhone you're a second-class consumer. That's the message I seem to have received from Nectar, the multi-retailer loyalty card company.
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