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Yahoo! creates new interactive mobile ads

Yahoo! has started running interactive mobile display advertisements that use HTML5, CSS3 and JavaScript to "deliver more engaging experiences" for advertisers and for users with compatible smartphones. It says its new ad format "bridges the gap between traditional banners and landing pages with creative executions of interactive advertisements".

The company's first campaign has been developed for the forthcoming animated film Shrek Forever After.

Author: The Fonecast
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BBC offers live radio for mobile phone users

The BBC is now offering live radio over the internet to most mobile phone users. It says it's previously restricted the service due to the cost for consumers and the bandwidth limitations of mobile web traffic, but has changed its policy after seeing the increasing number of mobile phone users visiting the BBC Mobile website.

Author: The Fonecast
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Apple, Google - or the rest? It's time to take sides!

Mark Bridge writes:

It’s time to take sides. Are you with Apple… or are you against them?  Sorry, sitting on the fence is no longer acceptable. Not sure?  Okay, try this one for size. Are you with Google… or are you against them?  Still undecided?

Right – here’s your third choice. Are you with the Rebel Alliance? 

Author: The Fonecast
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