The latest research from the comScore MobiLens service shows that one in eight European smartphone owners has completed a retail transaction on their mobile phone.
The study, which looked at mobile commerce across France, Germany, Italy, Spain and the United Kingdom, noted that 19.5 million smartphone users across these ‘EU5’ countries had accessed retail content, with 75% of them conducting and completing a purchase. That’s over 14.5 million mobile shoppers across Europe.
Article rating: No rating