After 13 years at the top of Interbrand’s Best Global Brands report, Coca-Cola has been pushed off the top spot by two mobile-focussed companies.
Apple has moved up the chart to number 1, with Google following in the number 2 position.
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The eighth annual Millward Brown Optimor BrandZ Top 100 ranking of the most valuable global brands still has Apple at the top, despite a slight drop in the total value of technology brands.
Apple’s brand value was calculated at $185 billion, just 1% up from 2012. Google retained second place but closed the gap slightly.
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Faiza Elmasry of voanews.com writes:
Imagine shopping for clothes online and being able to run your hand across the screen on your computer or smartphone to feel the fabrics. That kind of simulation technology could be available within the next five years.
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IBM and Vodafone have announced a collaboration that combines mobile communications and cloud computing to enable the remote management of ‘smart home’ appliances.
The two companies have demonstrated the technology at the IFA consumer electronics event, showing how a washing machine and other domestic systems can be controlled via a smartphone.
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The latest US retail figures from the IBM Retail Online Economic Indicator show some dramatic increases in online retailing.
In particular, the first quarter of 2012 saw mobile commerce account for 13.3% of all online retail sales, almost double the 7% figure from Q1 2011.
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