Tradedoubler says it’s become the first affiliate network to introduce a ‘performance marketing’ business model to the app market. Advertisers are able to track the number of app downloads generated by a publisher as well as tracking in-app sales and leads generated by mobile apps.
Affiliates can then be rewarded by being paid per acquisition, per lead or per installation.
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Performance marketing network Tradedoubler has introduced a new mobile platform this week.
We asked Rob Wilson, who runs the company's UK and Ireland operations, to explain the challenges and opportunities of mobile commerce.
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