News Articles

Last week at The Fonecast: 15th October 2012

US government grumbles, O2 UK stumbles

Mark Bridge writes:

Can you trust a Chinese company to build a telecoms network?  Apparently not, according to the US House of Representatives. The “Investigative Report on the U.S. National Security Issues Posed by Chinese Telecommunications Companies Huawei and ZTE” wasn’t at all impressed with the two companies, although most of the complaints appeared to be about a lack of cooperation rather than hard evidence. I wonder if any mysterious agents are planning to visit the new Huawei UK HQ before next year’s official opening?

Author: The Fonecast
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UK mobile ad spending is up 132% from last year

New figures from the UK Internet Advertising Bureau reveal that advertising on the internet and on mobile phones has increased by 12.6% to £2.6 billion in the first half of 2012. That’s a £294 million increase from the first half of 2011.

Digital advertising on mobile devices is up 132% to £181.5 million, driven by increasing smartphone ownership.

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UK mobile app market will be worth over half a billion Euro this year

Revenue generated by app downloads and in-app advertisements in the UK will reach €556 million (£449 million) this year, according to a report from mobile research specialists research2guidance.

It means the UK is the biggest app market in Europe in terms of revenue generated as well as the overall number of downloads and users.

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Carphone Warehouse rapped for flawed claims in advertisement

The Advertising Standards Authority has upheld a number of complaints against an online advertisement for UK virtual network Bemilo by The Carphone Warehouse.

Several statistical claims were made in the advertisement, which described Bemilo as “the UK’s safest mobile network designed to be used by children and managed by parents”.

Author: The Fonecast
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New focus on 'interactive print' for augmented reality pioneer Layar

Amsterdam-based augmented reality pioneer Layar says it’s adopting a new focus on ‘interactive print’, making it easier for businesses to bring multimedia interactivity to advertisements, packaging and other printed material.

The company launched a augmented reality mobile browser in 2009, superimposing internet-based information on top of real-world images shown by the camera in a smartphone. It’s recently passed 25 million downloads.

Author: The Fonecast
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