Blyk, which ran its own ad-funded mobile network in the UK before working with Orange, has launched a consumer mobile phone service with Vodafone in the Netherlands. The two companies announced a partnership deal last July.
Blyk NL promises 1,000 monthly free minutes of Blyk-to-Blyk calls and 1,000 monthly text messages to consumers aged 16 to 29 who top up their account by 10 Euro every three months. As with the UK service, users need to provide their own MMS-capable mobile phone.
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This week's mobile industry news headlines include a new ethical MVNO, genuinely unlimited tariffs, departures, acquisitions, mobile giving and mobile gaming. All this - and more - is discussed by Iain Graham, James Rosewell and Mark Bridge.
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Mark Bridge writes:
Marketing, not unlike football, is a funny old game. I don’t claim to be an expert in either… but every so often something happens that starts sowing the seeds of doubt in my mind. And no, I’m not thinking about Liverpool's penalty claims in Sunday’s game at Tottenham. I’m thinking about Blyk.
Here at The Fonecast, we like Blyk. They shook up the industry and worried some of the big names when they arrived with their youth-focussed virtual mobile network two years ago. We interviewed their MD Shaun Gregory in May last year. And now they’re quitting the MVNO game in favour of arranging advertising deals for networks.
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