Customer experience company Satmetrix has released its 2010 European Net Promoter Industry Benchmarks for the banking, car insurance, ISP, mobile phone carrier, mobile phone handset, computer hardware and television/DVD industries across the UK, France and Germany.
In the UK, O2 was the leading mobile phone network with a 'Net Promoter Score' that was 21 percentage points above average.
The Apple iPhone won best customer experience on a mobile phone handset with a score that was 80 points ahead of last place and 49 points ahead of the industry average.
Today's special podcast from The Fonecast
contains an extended interview with Ben Whitaker. Ben is CEO of Masabi
, a mobile ticketing company that's developing a system to allow users to buy UK rail tickets direct from their mobile phones.
Ben Whitaker of Masabi talks about mobile ticketing, including his company's recent partnership with thetrainline.com that'll enable almost any mobile phone user to buy train tickets when they're on the move. (An extended version of the interview from Wednesday's podcast).
Figures from Ovum and Verdict Research show that the value of internet shopping on mobile phones will more than double by 2013. The UK's m-commerce market was worth £122 million in 2009 – just 0.6% of the £21.2 billion spent on all online shopping - but is set to hit £275 million by 2013.
Although 28% of the UK adult population had internet access on their mobile phones in 2009, only 2.1% used this to shop online.