Mark Bridge writes:
Marketing, not unlike football, is a funny old game. I don’t claim to be an expert in either… but every so often something happens that starts sowing the seeds of doubt in my mind. And no, I’m not thinking about Liverpool's penalty claims in Sunday’s game at Tottenham. I’m thinking about Blyk.
Here at The Fonecast, we like Blyk. They shook up the industry and worried some of the big names when they arrived with their youth-focussed virtual mobile network two years ago. We interviewed their MD Shaun Gregory in May last year. And now they’re quitting the MVNO game in favour of arranging advertising deals for networks.
Article rating: No rating
This week's podcast sees Vodafone and Carphone Warehouse reunited, T-Mobile UK with an uncertain future and mobile music downloads hitting new highs. There's also news about a youth-focussed MVNO - and it's not Blyk.
Article rating: No rating
Iain Graham, James Rosewell and Mark Bridge take a look at mobile news headlines from the last seven days - including Vodafone's new "roaming" promotion, Blyk's revised plans and the Carphone Warehouse's commission changes.
Article rating: No rating
Shaun Gregory, who’s recently left his role as CEO of UK MVNO Blyk, has been appointed to run O2’s new media business.
He’ll be responsible for O2’s overall media strategy and for the network’s mobile advertising activity.
Article rating: No rating
In this week's edition of The Fonecast you’ll hear an interview with Shaun Gregory, the UK CEO of Blyk, about the company’s achievements and its plans. The team also takes its usual look at the latest mobile news headlines, plus there’s a quick review of the new Nokia 6600 slide.
Article rating: No rating