The Mozilla Foundation has announced details of two new smartphones that’ll run the Firefox OS mobile operating system.

Both have been designed for use by developers and aren’t targeted at consumers.

Nokia has rebranded its mapping and location business as HERE, describing it as “the first location cloud to deliver the world’s best maps and location experiences across multiple screens and operating systems”.

One of the first HERE products for non-Nokia devices will be a free HTML5-based maps application for iOS, which is expected to be available in the next few weeks.

The forthcoming Firefox mobile operating system from Mozilla is expected to be used on 1% of global smartphone shipments in 2013.

That’s according to a new report from Strategy Analytics, which says the Firefox OS will be battling Android for entry-level smartphone users.

Mark Bridge writes:

It was a good week for technology stories hitting the mainstream news, thanks to the apparent appearance of a Higgs boson, Sir Alan Sugar’s YouView online TV service and football goal-line technology.

Mobile-related news hasn’t been quite so big, although plenty of well-known names have turned up in the headlines. What’s also been turning up – rather more than usual – is the presence of WiFi.

Mozilla, the non-profit organisation behind the Firefox web browser, has said it’ll use the ‘Firefox’ brand for its forthcoming HTML5-based mobile operating system. A number of major mobile network operators have already expressed their support for the project.

TCL Communication Technology (which uses the Alcatel One Touch brand) and ZTE plan to produce the first Firefox OS devices.