The mobile division of China Central Television says it's "open for business" to potential advertisers.
It's partnered with mobile advertising provider 3rd Space to offer banner and video ads on its WAP portal and smartphone apps.
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Happy New Year!
Iain, James and Mark are back with the first edition of The Fonecast for 2011. There’s a look at the top industry stories from the past couple of weeks, covering Skype, The Carphone Warehouse, GSM hacking, the Rise of the Machines (or, more specifically, machine-to-machine connections) and plenty more.
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A new research report from Berg Insight predicts that the global mobile marketing and advertising market will grow from €1.7 billion last year to €13.5 billion in 2015, representing a compound annual growth rate of 41%. That’ll correspond to 15.7% of the total digital ad market and 3.4% of the total global spend for all advertising media.
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A report by New Media Age says the GSMA’s Mobile Media Metrics hasn’t lived up to expectations. The service, which aimed to offer accurate mobile usage data, was launched in February 2010.
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Mark Bridge writes:
James's recent trip down memory lane reminded me of a moment in 1998 when a major mobile phone manufacturer promised phones that 'gave you wings'. No, not Red Bull. No, not Red Bull Racing partner LG. It was Motorola.
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