Telecoms technology company Ericsson has expanded into the mobile advertising business. It's launched AdMarket, an open, global market for buying and selling targeted mobile advertising. Network operators and content publishers will be able to use AdMarket to deliver advertising on mobile websites and other digital properties, enabling consumers to receive targeted advertising on their mobile phones. AdMarket promises to be a 'one-stop-shop' that handles technology requirements, relationships and settlements for the entire mobile advertising ecosystem.
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The O2 More advertising service, which sends marketing messages to O2 UK subscribers, now has more than a million customers. O2 More launched in December 2009, less than a year ago. Customers who opt-in receive SMS and MMS messages from O2 More clients, including Adidas, Cadbury and NatWest.
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Microsoft's advertising business has launched two new products today: a Mobile Advertising software development kit (SDK) for Windows Phone 7 and Microsoft Advertising Exchange for Mobile, which it's describing as "the industry’s first real-time, bidded ad exchange in mobile".
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Virtual mobile network turned mobile media company Blyk has just finalised a 17 million Euro investment from a consortium of investors led by mobile venture capital firm Nexit.
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Revenue from the UK mobile advertising market is expected to grow 840% in the next five years, from £27.47 million this year to £258.27 million by 2015, according to new data from research agency mobileSQUARED.
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