Tradedoubler has become the first affiliate network in the world to offer its UK clients a marketing solution that includes Apple’s Passbook application.
It’s worked with mobile wallet specialist Passforce to integrate Apple Passbook into its performance marketing programmes for Tesco, The Body Shop, Seatwave and eFlorist.
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HTC has announced a new marketing campaign that it’s calling ‘Change’. As part of what it’s describing as “its most powerful marketing campaign to date”, the manufacturer has signed actor Robert Downey Jr on a two-year deal.
The first new HTC ad will be shown on YouTube later this week.
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Mark Bridge writes:
Don't sell the steak – sell the sizzle! That's the mantra of many salespeople. It's all about emphasising the benefits of a product rather than its features. You don't tell people about the 13 megapixel camera when they ask about the new LG smartphone, you tell them it'll capture the first steps of their precious young nephew in pin-sharp accuracy. Or something like that.
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The Information Commissioner’s Office and Ofcom have published a joint action plan to tackle nuisance calls and unsolicited text messages.
Ofcom has powers to deal with ‘silent’ automated calls and abandoned calls, while the ICO is responsible for dealing with companies that make unwanted marketing calls or send SMS text messages.
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Affiliate marketing pioneer Tradedoubler has published new research that shows 19% of consumers now book holidays via their mobile phones.
The figures come from a new whitepaper; ‘Performance Marketing: Travellers & Purchase Paths’.