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Half of all Apple app downloads are games

App store analyst company Distimo and games market research firm Newzoo are working together to provide monthly data on game sales and downloads across the Apple App Store in various markets.

Their first report shows that half of all free and paid app downloads across the USA, UK, France, Germany, Spain, the Netherlands and Belgium are games.

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Telefonica Europe reports 'strong' quarter, thanks to O2 in UK and Germany

Telefónica Europe has announced its Q1 2011 results, with customer numbers reaching 57 million and income up 6.3%.

The UK part of the business - which trades as O2 - saw an increase in customers to 22.3 million mobile users plus an additional 2.6 million using Tesco Mobile. Smartphones accounted for 82% of total sales and upgrades in Q1, bringing smartphone penetration to 33% for O2 UK.

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A quarter of UK consumers will use their mobiles to help with Christmas shopping

A new study from the Mobile Marketing Association and Lightspeed Research says 24% of UK mobile users will be searching for Christmas gift ideas on their mobile phones this year.

Author: The Fonecast
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30% of European mobile users have downloaded an app

The latest European Mobile Consumer Briefing report from the Mobile Marketing Association has found that 30% of mobile phone users across the UK, France, Germany and the Netherlands have downloaded at least one application onto their current mobile phone. (It's a lower figure than the USA, where 42% of mobile consumers recently claimed to have downloaded apps).

Author: The Fonecast
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Opt-in text messages are the UK's most-effective mobile ads

The Mobile Marketing Association has published its latest Mobile Consumer Briefing, which is looking at consumer exposure and responses to mobile advertising in the UK, France and Germany.

On average, 45% of European consumers noticed mobile advertising and 29% of these people responded to it.

Author: The Fonecast
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