HTC has announced a new marketing campaign that it’s calling ‘Change’. As part of what it’s describing as “its most powerful marketing campaign to date”, the manufacturer has signed actor Robert Downey Jr on a two-year deal.
The first new HTC ad will be shown on YouTube later this week.
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HTC has reported its results for the second quarter of 2013.
Figures were in line with the unaudited figures published earlier this month, with revenue of NT$70.7 billion (£1.54 billion) and net profit of NT$1.25 billion (£27.3 million). That’s an improvement from the previous quarter but shows revenue down 22% year-on-year and profit down by 83%.
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Podcast - 24th July 2013
We start this week's show by discussing the recent quarterly results from Google, Nokia, Vodafone and Microsoft.
There's also time to talk about SIM security, Ubuntu's crowd-funded smartphone, the HTC One mini, smart watches and an unusual process for recharging your phone battery.
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HTC has launched a compact version of its flagship HTC One smartphone.
The HTC One mini echoes the design of the HTC One but in a smaller size and lower spec, running Android on a dual-core 1.4 GHz processor with a 4.3-inch display.
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Podcast - 10th July 2013
We start this week's podcast by talking about an Android security risk - before moving on to new 4G services from EE, a drop in Nook tablet prices and a couple of quarterly results that disappointed the stock market.
In addition we discuss insurance complaints, Bluetooth Smart technology, a new multi-million investment in Shazam and some research about the future of apps.
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