New research from independent mobile advertising network InMobi shows that UK consumers are increasingly being influenced via their mobile devices. The company’s quarterly UK Mobile Media Consumption Report reveals that UK mobile web users consume 9 hours of media a day and spend 2.5 hours on their mobile device.
Mobile advertising influences 48% of consumers on their purchasing decisions: the same as PC-based ads and just behind TV advertising.
In February T-Mobile UK launched a new tariff that allowed customers to make unlimited calls, send unlimited texts, and use the mobile internet as much as they wanted without any ‘fair use’ restrictions.
It was called The Full Monty and one of the notable benefits was the ability to ‘tether’ a smartphone via WiFi to a laptop or tablet computer for internet browsing and downloading.
In a bid to return its mobile phone business to profitability, Google says it’s planning to reduce the number of employees at its Motorola Mobility subsidiary by around a fifth.
Approximately 4,000 of the company’s 20,000 employees are expected to be cut, with two-thirds of the reduction expected to occur outside the US.
Last year Finnish software company Digia arranged to acquire the Qt commercial software licensing business from Nokia.
It’s now announced plans to acquire the Qt technology and business from Nokia, which means it’s taking over the entire Qt Project. Digia now plans to bring Qt to the Android, iOS and Windows 8 platforms.
New figures from the International Data Corporation (IDC) have revealed that 85% of all smartphones shipped in the second quarter of 2012 ran either Android or Apple’s iOS.
It’s a new combined high for the two mobile operating systems, contrasting with BlackBerry and Symbian which both saw their market shares fall below 5%.