News Articles

New ad-funded virtual mobile network launches in the UK

The UK has a new advertising-funded mobile phone network. It’s a virtual mobile network called Ovivo Mobile that’ll use the Vodafone network and has been developed through mobile virtual network aggregator Cognatel.

The SIM-only prepaid service will offer free monthly usage in exchange for targeted mobile advertising.

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Three-fold increase in 4G mobile devices expected this year

87 million 4G-equipped mobile devices are expected to ship worldwide this year, according to figures from ABI Research. That’s a 294% increase from last year’s total of 4G smartphones, USB dongles, tablets, portable WiFi hotspots and wireless broadband modems.

Most are expected to be LTE devices, with WiMAX now seeing less support.

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IAB reveals triple-digit growth for mobile advertising

The Interactive Advertising Bureau, whose members are responsible for selling 86% of online advertising in the USA, has published its Internet Advertising Revenue Report for 2011.

Total online ad revenue reached a new record of $31 billion, up 22% from the 2010 total.

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A quarter of organisations have seen mobile malware infection

UK-based Goode Intelligence has just published the third edition of its GI mSecurity Survey Report, revealing that 24% of participating organisations reported evidence of mobile malware within their business in 2011.

The figure was just 9% in 2010.

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Shazam and ITV announce deal for UK television ads

Music discovery service Shazam has announced a deal with UK commercial television broadcaster ITV. It means that ITV’s sales team can offer advertisers the opportunity to have their TV advertisements enabled with Shazam’s recognition service.

The 10 million people in the UK with Shazam on their smartphones will be able to use the app to interact with the adverts, perhaps by entering a competition, accessing exclusive content or finding additional information.

Author: The Fonecast
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